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Word: sloganism (lookup in dictionary) (lookup stats)
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...roads. He averages about 30,000 miles a year, taking in Grange meetings, bee inspections, potato demonstrations. He has been writing his friendly column of anecdotes since the death in 1924 of Obediah Crouthamel (real name: Solomon DeLong), to whose column he was a contributor. Pumpernickle Bill's slogan is: "Fergess net, un schreib alsa mohl" (Don't forget to write sometime). A feature of his column is: "Glawwas Odder Net, Ow'r" (Believe It or Not). Sample...

Author: /time Magazine | Title: The Press: Pumpernickle Bill | 8/9/1937 | See Source »

Ghostwriters Bureau will tackle almost any topic. "We write it-YOU sign it" is their slogan. Ghosts Baer & Woods ex-newspaper reporters, do only the simpler forms of ghost writing: goodwill speeches, letters-to-the-editor, sales letters, etc. Other work they farm out on a fee basis to 200 writers on their list. Forty of these are professors at Columbia, Fordham, New York University. The rest are working newspapermen and assorted specialists. Rates range from 1½? a word for routine editing to 8? a word for articles on technical subjects requiring considerable research. They handle about 20 jobs...

Author: /time Magazine | Title: The Press: Clarificators | 8/9/1937 | See Source »

...Favorite indoor sport" was the Suicide Club, which met to discuss how to live up to its slogan: "A bump a month." When a member succeeded in outwitting the enemy attendants, his memory was roundly cheered, his name entered on the roll of honor...

Author: /time Magazine | Title: Books: Lost & Found | 6/14/1937 | See Source »

...exhibited in cages for a fee, peddled at night from town to town in the hope of losing them. Called incurable until about 1830, insanity then enjoyed a craze of "curability," claiming 90% effectiveness (one patient "recovered" 46 times, died in an asylum). A pessimistic reaction revived an old slogan, "Once insane, always insane...

Author: /time Magazine | Title: Books: Insane History | 6/7/1937 | See Source »

Shrewdest of all were the advertising directors of United Kingdom Tobacco Co., makers of "Grey's" cigarets, a somewhat swank but inexpensive brand. In 48 hours London newspapers appeared with quarter and half-page advertisements flaunting largely the company's new slogan: "The Fleet is All Lit Up!" And in small type below the explanation: "They're smoking Grey's cigarets." Abashed Commander Woodrooffe explained: "I was so overcome by the occasion that I burst into tears and found I could say no more." To be sure that announcers would not be overcome with emotion...

Author: /time Magazine | Title: GREAT BRITAIN: Naval Occasion | 5/31/1937 | See Source »

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