Word: sloganism
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...Doctors have agreed that Philip Morris is less irritating to the throat." This sort of talk would presumably have made little impression in a world full of cigaret claims had not Philip Morris' smart advertising agent Milton Biow had a brain wave. He remembered an old Philip Morris slogan, "Call for Philip Morris," and hired a shrill-voiced dwarf named John Roventini to chant it on the radio...
...less talented or venturesome Republican Congressmen, who feel the need for national issues to campaign on, came their leaders with help. Chairman Joseph W. Martin Jr. of the Republican Congressional Committee announced an official slogan: "Let's put America back to work!" Senate Minority Leader McNary and House Minority Leader Snell issued a semi-official nine-point platform. The Republican pledges for any campaigners who feel the need of them...
...bruised and battered by San Francisco's general strike, seamen, longshoremen and other maritime trades banded together loosely in a Maritime Federation of the Pacific. Their slogan: "An injury to one is an injury to all." Within a year they counted 8,000 members of the Sailors' Union of the Pacific, 17,000 members of the International Longshoremen & Warehousemen's Association, 17,000 members of nine smaller unions...
...wrote Horatio, Lord Nelson on Oct. 21, 1805, off Cape Trafalgar. Few hours later the one-armed commander signaled his famed slogan ("England expects every man to do his duty") to his fleet, then swept on the French and Spanish lines, blasted them with his broadsides, clinched the victory for which he had prayed. He then died of a shattered spine after bidding farewell to his flag captain, Thomas Hardy...
...following fragment from Abraham Lincoln: HE MADE SO MANY OF THEM. More than 2,000,000 of the common people whom God loved and of whom He made so many read the earthy tabloid produced in this building. Every News executive knows that the inscription is not an empty slogan, for the News has profited and grown because of the publisher's uncommonly sensitive common touch. Its blunt advice to advertisers: Tell it to Sweeney-the Stuyvesants will understand...