Word: mcdonaldization
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WASHINGTON, Nov. 2--Federal mediators shuttled between steel industry and union negotiators today. When it was over Steelworkers Union President David J. McDonald said there was "absolutely no headway" toward ending the 111-day-old steel strike...
With bottomless patience the Taylor panel had been trying all week to cut through the murk of charges and counter-charges and down to the core facts of the strike. But they got little help from either Steelworker President Dave McDonald or Steel Industry Negotiator R. Conrad Cooper. With nearly 90% of the nation's steelmaking capacity idled since mid-July, with layoffs spreading rapidly through the economy as manufacturers shut down for lack of steel (see BUSINESS), McDonald kept spouting purple rhetoric, Cooper kept spouting dun-grey generalities. Said Chairman Taylor at one of the sessions...
...evening before their report to the President was due, Taylor and his fellow mediators were still trying to find a kernel of agreement that might serve as the starting point for a last-minute solution. McDonald trimmed his demands for a two-year wage and benefits increase of 28½? down to a 19¾? package-the level at which California's Edgar Kaiser had urged his fellow steel men to settle. Industry's Cooper stonily told the fact finders that McDonald's package would really cost 33?, and the proposal was "unacceptable"; in its place...
...failure of Mitchell's effort left the Administration no choice but to use its power under the Taft-Hartley law. It was a solution that pleased nobody. Dave McDonald vowed to fight the injunction proceedings in the courts, arguing that the steel strike has not yet endangered the national health or safety, the only basis on which the law permits an injunction to be issued. Industry had precious little to gain from the use of Taft-Hartley either; management could hardly expect to get topflight production out of the angry workers ordered back to their jobs...
...contradicted by Washington Daily News Columnist Carol LeVarn. What Gwen told Carol, according to Carol: "You never know who men are at parties. The other night at dinner I sat next to a good-looking grey-haired man and I picked up his place card. It said. 'Mr. McDonald.' Well, Mr. McDonald could be anybody. I said, 'What do you do, Mr. McDonald?' and he said, 'You dumb broad, I'm on the front pages all over the country!' I: Gwen's dinner companion: striking A.F.L.-C.I.O. Steelworkers Boss David McDonald...