Word: mcdonaldization
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CHARLES F. MCDONALD...
...prove it, an eight-jet B-52G lifted off from Florida's Eglin Air Force Base last week with a 43-ft. Hound Dog slung under each wing. Air Force Captain Jay L. McDonald, 36, piloted the bomber over Cincinnati, Lake Superior, Hudson Bay and to the North Pole; then he wheeled it back all the way to Florida and unleashed one of the Hound Dogs. Still fully operative after the rigors of a combat-type, 10,800-mile, 22-hour plane flight, the missile streaked off on a northern course at close to Mach 2 speed. Then...
...Victory is yours," Steel Union Chief Dave McDonald told his union...
...steel strike leaves a deep, dark question unanswered: How can the U.S. make the reality of Big Union power fit in with the other realities of the U.S. economy in the 19605? During the 1950s, Big Union power became a chronic source of cost-pushed price upcreep. Despite McDonald's public relations triumph over steel, the nation is still tired of that upcreep and is groping for ways of halting it. And ahead looms the newer, more urgent problem of competition from the rebuilt industries of Western Europe and Japan. The power of Big Labor to keep pushing...
...McDonald only partially redeemed himself in Democratic eyes by adding that "Jack Kennedy and maybe Hubert Humphrey and a lot of other people would make good Presidents."In what appeared to be an effort to give Democratic Hopeful Kennedy some reflected credit for the settlement, McDonald stunned Mitchell & Co. with an out-of-the-blue pronouncement that Financier Joseph Kennedy, Jack's multimillionaire father, "did a great deal down in Wall Street to bring about this settlement" by talking to "the banking interests...