Word: mcdonaldization
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...management attack on work rules gave a propaganda opening on the other side for Steelworkers President Dave McDonald, who raised a cry that the bosses were trying to take away the coffee break and regulate trips to the men's room. Steelworkers, who had been grumbling 'that no wage increase was worth a strike because it was sure to be canceled out by price upcreep, rallied to the union's charges that management wants to put the workers "at the mercy of every plant supervisor...
...steel companies held fast. Wrote the industry negotiating team to Dave McDonald: "When you are ready to recognize that collective bargaining is a two-way street, then progress will be possible." For a quarter of a century, collective bargaining had been pretty much a one-way street. If the steel industry could make it a two-way street, the steel strike might prove to be the U.S.'s most momentous labor-management clash since the great organizing battles of the 1930s...
Worried Stocks. Complicating the situation. United Steelworkers' President David J. McDonald last week presented union demands to the aluminum industry, whose contracts lapse July 31. Dave McDonald wants the same windfall for his 32,000 aluminum members as for his 500,000 steel-industry members: a three-year contract with a 15? hourly wage-and-benefit boost every year, plus cost-of-living hikes. The U.S. aluminum industry is softer than steel; if management accedes to a neat compromise package-perhaps iof an hour-it might speed a settlement in steel. If not, the aluminum workers may soon join...
...Grand Alliance. The entire atmosphere in Big Steel's union relations has changed since Blough took over the company from Benjamin F. Fairless in 1955. Unlike Ben Fairless. who used to tour the steel mills with McDonald, Blough believes in keeping the union brass at a distance, never hesitates to take on the union in public. His hard new line is no quickly thought-up policy; as long ago as last fall, he met with other steel executives to work out the strategy for holding the line on the union...
Blough was well aware that he had to fight a two-front war. He not only had to fend off McDonald but, like any man who has put together a grand alliance, also had to keep the other steel companies united behind him. Both Blough and McDonald knew that if one company broke from line and made a private settlement, all the others would have to follow. McDonald has scurried about in search of an opening in management's ranks, tried time and again to sit down with the heads of individual steel companies. But Blough, skilled in negotiating...