Word: mcdonaldization
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Company by Company. With the rank and file solidly behind him (93%, he claimed), the Steelworkers' President David J. McDonald was in a demanding mood. He stayed away from a scheduled mediation session with steel-industry spokesmen and Chief Federal Mediator Joseph F. Finnegan. He demanded that the steel industry agree to negotiate company by company (industry negotiators surprised him by agreeing, but made it clear in asides that the agreement was a mere gesture). He sent his lawyers into the U.S. district court in Pittsburgh to seek rulings requiring the industry to 1) grant an immediate...
...bungled demand for authority to change work practices; let the union accept management's demand for a noninflationary wage settlement keyed to productivity. But past performances of federal mediation boards suggest that the panel may split the difference between the industry's 2.7%-a-year package and McDonald's demands, which the industry estimates at 5% a year. Such an outcome would stir a new ripple of price increases. Predicted a high steel executive last week: "If a third party writes the settlement, there will be an increase in the price of steel...
...economy of its operations." Last month the industry eased this demand to a proposal to submit the 2-B issue to a two-man panel (one member chosen by the industry, one by the union) with compulsory arbitration if the panel failed to reach agreement by mid-1960. McDonald refused to consider even this diluted proposal...
...basic 2-B dispute has been befogged by both sides: by McDonald's charges that the steel industry is out to "bust the union," and by the industry's failure to explain its case to the public. But behind the fog, the issues in the steel strike-whether an economy beset by price upcreep will be subjected to another inflationary steel settlement, whether an industry already pressed by foreign competition should accept another upthrust of wage costs, whether collective bargaining is a one-way or a two-way street-still loom in the background, confronting the U.S. Government...
...Last week American Can Co. and Continental Can Co., Big Two of the U.S. can-manufacturing industry (see BUSINESS), signed new threeyear, 28.2?-an-hour-more contracts with Dave McDonald's Steelworkers-and promptly announced that can prices would have...