Word: mcdonaldization
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Strikebrinkism. To try to bring pressure for a settlement, David J. McDonald, boss of the 1,250,000-member United Steelworkers union, had slipped away last week from bargaining sessions, flown to Pittsburgh for a private talk with Vice President Nixon. McDonald pleaded for government help to break the deadlock. He remembered the record 62½? , three-year wage package won by the steelworkers in 1956 after Labor Secretary James Mitchell and Treasury Secretary George Humphrey pressured management, knew that this time both Nixon and Mitchell were anxious to see a no-strike settlement. But the Administration stuck firmly...
...deadline neared, industry's Cooper summed up management's case in calm, assured tones, basing it heavily on the state of the economy and management's "complete conviction as to the merit in the public interest." In reply, Dave McDonald attacked management's position as "a mock crusade against inflation," called its whole stance one of "strikebrinkism." Said McDonald: "They say to the union: Surrender unconditionally, and then we will dictate our terms for your acceptance...
...most remarkable point of a new Gallup poll out this week is not that 51% of those polled said that steelworkers should get no pay raise, but that 40% of the families of union members felt the same way. For all these reasons, it was clear that Dave McDonald would walk away this year-after either a contract or a strike-with far less than the "even greater agreement" than 1956, which he promised his workers at the start of the bargaining...
...That McDonald's dream would not become reality was a measure of how badly he had misjudged the temper of the times -and how well it had been judged by Roger Blough...
...from the nation's steel mills last week marched 30,000 wildcat strikers, defying the two-week truce in steel framed by President Eisenhower. Thus did the rank and file put pressure on management for a settlement. United Steelworkers' President David J. McDonald, who had just appealed for "some negotiating statesmanship." immediately ordered the wildcatters back to work. But the short walkouts at major mills such as U.S. Steel's Fairless works and Jones & Laughlin's plant at Aliquippa, Pa. cut holiday week output to about 80% capacity...