Word: mcdonaldization
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...Rockford, Ill., one noon hour last week, a cooked-out housewife packed her three small children into the family car and set her course for a peppermint-striped glass-and-tile structure boasting a huge sign: MCDONALD'S HAMBURGERS. Stepping up to the self-service window, she ordered four hamburgers and milk shakes. Just 41 seconds and $1.40 later (hamburgers, 15?; shakes, 20?), she was on her way back to her waiting brood carrying an instant lunch...
...difficulties under which they were working. No publicity is worth a good who even in "hardheaded Ohio," and a theatre audience is made not born. What Ohio,-and for that matter Iown and Idaha-needs is less condescension and more people like Lottman and Barnhart. R. T. McDONALD...
Administration officials more or less agreed last week that a decision on the Yard depot experiment would be made by Dean von Stade, Dean Watson, Trottenberg, Wallace McDonald, Director of the Financial Aid Office, and Dustin M. Burke '52, Director of Student Employment and the man responsible for the new plan...
...Yard proposal until it was reported in the CRIMSON. He also stated that the matter "never went before the Committee on Undergraduate Solicitation," and added that Dean Trottenberg "made the decision himself, on a trial basis." Dean von Stade amended Watson's remarks with the information that "Burke and McDonald were...
...Wallace McDonald, Director of the Financial Aid Office, upon hearing that he was "in on it," charged Watson with a "conveniently foggy memory." McDonald recalled that his only contact with the matter was at a meeting of the Committee, with Watson and Trottenberg in attendance. Bob McCoy, a student director of the HSA, summed up the whole situation: "Nobody seems to know exactly what happened...