Word: mcdonaldization
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When his American teammates proposed the normal noon-time nourishment for red-blooded Americans, McDonald's, Crimson center Adrian Tew, the sole Englishman in Harvard's fifteen, reminded them of their manners (quitting the field and the Princeton-Columbia game in progress in favor of the Big Mac constitutes the height of discourtesy) and their morals with a resounding an swer: "Eat beer...
...tour of the ruins in a police car. The human dimensions of the disaster were brought home to Witteman by the commentary of his escorts. As they drove through the desolate town, the policemen said "There's where so-and-so lives" and "There's where the McDonald's is"-while pointing at barren concrete slabs. "We drove down these darkened streets where there was nothing left," said Witteman. "I was numbed by the whole thing...
...State University in Las Cruces even gives credits for skating, and the Boy Scouts have introduced a roller merit badge. But the majority of skaters have been lured by the garish, ultramodern rinks that are becoming as much a part of the American scene as drive-in movies or McDonald's. Since 1970 more than 400 rinks have opened-150 last year alone-many of them in suburban shopping centers in such heartland cities as Chicago, Omaha and Columbus. Moreover, gasoline shortages, which will keep many Americans from driving to lakes and beaches this summer, are expected to keep...
...loss of seniors Glenn Whitman, Arch Gwathmey and Jim McDonald will hurt the team, especially because Penn and Princeton, the two other Ivy powerhouses, will be untouched by graduation, Blaiser said...
Young people apparently prefer carrying portable radios and cassette recorders to dropping 25? into the slot for two plays on a Wurlitzer. "There's a changing life-style in America," laments Wurlitzer Vice President Ago Koerv. " Instead of the soda fountain and local hamburger joint, we have McDonald's and Kentucky Fried Chicken- organizations that don't want to encourage people to hang around...