Word: mcdonaldization
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...McDonald's is good fare nutritionally, but could be improved by tossing in some coleslaw and the fruit of the season...
...McDonald's is the biggest source of containers and napkins discarded from cars. Within one to three miles of the local McDonald's is a trail of litter imposed upon the beauty and ecology of our countryside, another example of "free enterprise" at the expense of society...
...Your article on McDonald's hamburgers was great, but I would appreciate your using this letter so that I may clarify a couple of points. Ray Kroc stated that he forced McDonald Bros, to remove the name McDonald's from the unit we retained in San Bernardino, Calif. The facts are that we took the name off the building and removed the arches immediately upon the closing of the sale of our company to Kroc and associates in December...
...unit over to a couple of longtime employees of ours who operated the drive-in for seven years. Ray Kroc was always a great prankster and probably couldn't resist the temptation to needle me. I am sure that he knows that if there had not been any McDonald Bros., he would probably still be selling milkshake machines...
RICHARD J. MCDONALD...