Word: mcdonaldization
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FLYNN'S IN by Gregory Mcdonald...
Companies ranging from McDonald's to Motorola are preparing for next month's Summer Games with all the drive and determination of the athletes. In the first Olympics to be paid for largely by businesses, these firms have staked huge amounts of cash and pride on what they hope will be an uplifting 16 days of sports. Company officials, though, can get butterflies when they think about the uncertainty of their investments. The pullout of athletes from the Soviet Union and 13 other countries could hurt TV ratings and dampen press coverage of the Games. The unprecedented clutter...
...million in cash, goods and services. Though such notable firms as Johnson & Johnson scorned that particular deal as too costly, the committee easily filled its roster. Sometimes it did so by playing on corporate rivalry. Says Peter Ueberroth, president of the Los Angeles committee: "The way you approach McDonald's, for instance, is to go in there and drop the name Burger King or Wendy...
...editions of up to seven, the sculptures are usually personalized for clients. For Tyndale House, a Wheaton, Ill., publisher of religious books, the hamburger-munching young man of Out to Lunch studies the 23rd Psalm in the Bible he is reading; but near the entrance of a Kansas City McDonald's he reads There's No Such Thing as a Free Lunch. Says Deborah Emont-Scott, a curator at Kansas City's Nelson-Atkins Museum of Art: "It is so appropriate for its location it is almost benign...
...overtly sexual body movement, and provocatively incongruous props. His attacking bear in Winter's Tale at the Agassiz this fall wore a Brown Bruins baseball cap and set fire to his victim's back with a cigarette lighter. The classically pastoral feast several scenes later was catered by McDonald...