Word: consumerization
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There were only a few examples of the kind of industrial statesmanship that was needed to break the chain. Gambling that business would continue good, young Henry Ford II and International Harvester's Fowler McCormick both tried to help by reducing their prices. Both were forced to put their...
Along with the Christmas bills, the U.S. people got an unhappy New Year greeting: living costs at the start of 1948 will probably be above 1947's record levels. Last week the Bureau of Labor Statistics reported that consumer prices reached a new high in mid-November. The level...
The Republicans bought half of Harry Truman's ten points without reservation. They agreed to tackle extension of export and transportation controls immediately. When Congress reconvened in January, it would extend rent control for another year, restore consumer credit controls and take action against inflationary bank credit and commodity...
"Profits which are so high that they cannot be absorbed by investment, remain unspent and reduce consumer purchasing power," he explained. Keyser-ling also noted that the spending of war time savings, reconversion investments, and European aid buoy up the economy temporarily, but warned that a severe depression was inevitable...
Advertising men treated each other to some unusually frank talk about their trade last week. At the annual eastern meeting of the American Association of Advertising Agencies in Manhattan, the scientific approach" to consumer resistance took the worst pasting.