Word: consumerization
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The U.S. consumer helplessly dug down deep to keep the parity machine revolving -he made up the bulk of the population, yet by some strange unbalance in Washington, he had almost nothing to say about how the contraption should run. For most of what he bought in the grocery store...
At that moment, Charles Franklin Brannan stepped from behind his potted fern. Those who know Brannan as a sincere and honest man, comparatively unsullied by the politician's instinct, swear that it was coincidence; those who know politics call it fine timing. Anyway, in Charlie's hand was...
Present-style loan supports would continue for such storable crops as corn and wheat, but at even higher parity levels. Perishable crops-which account for 75% of U.S. farmers' annual cash income-would also be brought under a permanent price support, many of them for the first time. Here...
In the best of all Democratic worlds he had something for everybody. For the businessman, he had his new program of Government loan insurance and other aids to small business. For the farmer and the consumer there was the Brannan Plan. In Nebraska, where he had once faced 8,000...
The new flow of consumer goods was a start, at least, toward what the Bolshevik leaders of the Russian Revolution had been promising for 32 years. Soon everybody in the workers' paradise might have a pair of pants.