Word: chevrolets
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...automobile industry, however, the bulk of the truck business is concentrated in a handful of companies. Ford and Chevrolet make nearly three-fourths of all U. S. trucks sold. Dodge makes another 10%. Biggest non-passenger-car truck builder is International Harvester, with still another 10% of the business. One good reason for Harvester's dominant position among the independents is the fact that one out of every four trucks is a farm truck. In the first ten months of last year these four companies sold 91% of all commercial vehicles registered...
...business is in low-priced, low-capacity units. White Motor makes a zoo-passenger bus with a twelve-cylinder "pancake" motor (cylinders opposed horizontally instead of in a V), which sells for $16,000. A bus is only one unit in production figures, but $16,000 would buy 25 Chevrolet delivery wagons. A ten-ton Mack truck costs around $8,000 without body, a price which would purchase a sizable fleet of Dodges...
...with the John R. Keim mills in Buffalo, sold automobile parts to Henry Ford, went to work for Ford Motor Co. when Mr. Ford bought out John R. Keim, became production manager at the Highland Park plant. In 1921 he left Mr. Ford, in 1922 turned up at Chevrolet, became Chevrolet's president two years later. So well did he apply his Ford training to Chevrolet production that in 1927 more than a million Chevrolets were turned out and Mr. Ford had to scrap Model T. Since October 1933 Mr. Knudsen has been General Motors executive vice president...
...Cash Register, under John H. Patterson, father of high-pressure selling. Next he sold Delco home-lighting units to U. S. farmers. After General Motors acquired the Delco Company, Frigidaire was combined with Delco and Mr. Grant added the iceless icebox to his sales triumphs. In 1924 he became Chevrolet sales manager, did for Chevrolet sales what Mr. Knudsen did for Chevrolet production. Since 1934 he has been vice president in charge of sales for the entire General Motors line...
Thus far this year, Ford is selling nearly one car out of every three; Chevrolet not quite one car out of every four; Plymouth about one out of every seven...