Word: chevrolets
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Frequently he goes to Manhattan, tearing up the highway at breakneck speed with his mother sitting unruffled beside him. But never does he go by airplane. Few years ago only stockholders in the company were Martin and Motorman Louis Chevrolet. But in 1934, with funds needed for expansion, 325,000 shares of Glenn L. Martin Co. were put on the market at $11.50 a share (current price: $34.625). Today, Martin remains well in control with some 37% of the stock in his hands, but the bankers who are now interested in his company have taken...
Last week, still fecund at 87, this corporate oldster proudly brought forth an offspring: a new car, the Studebaker Champion, frankly designed to compete with Ford, Chevrolet and Plymouth in the low-price field. Other makers have tried for ten years to crash this field without success, and Studebaker itself has had two previous cracks at it with the Erskine and the Rockne...
...emerged from 776 in 1935, Messrs. Hoffman and Vance, now president and chairman respectively, have been pondering this squeeze (on sales of 52,000 medium-priced cars in 1938 they lost $1,700,000). They decided the public would not buy any car smaller or less powerful than Ford, Chevrolet or Plymouth (vide the Austin and Willys). They knew they could not compete with the big three in price. But they discovered that the driving public remained dissatisfied with automobile economy. Result is the new Champion, which has approximately the size of Ford, the power of Chevrolet and the price...
Driving toward his home on the outskirts of Indianapolis, not in a racing car but in his 1939 Chevrolet sedan, he got off the road on a soft shoulder. The car skidded, hurtled off an embankment, pitched out a man who was as well known to latter-day race fans as were Wishart, De Palma and Rickenbacker before the War. Two days later, as it will to 30,000 far less skillful and less famed motorists in 1939, death came to "Wild Bill" Cummings...
...small factory in North Cambridge, Emerson, son of Haven Emerson '95, six helpers are in the iron lung business and have sold over a hundred of their products, which range in price from $1400 to $1800. Into every lung go three automobile jacks, a Chevrolet shackle belt, and three Ford steering knuckles...