Word: chevrolets
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...sales, as in 1936 and 1937, Chevrolet led the pack, hotly pressed by Ford, with Plymouth third. But stable for stable, the Ford, Lincoln-Zephyr combination ran third, the Chrysler line (Plymouth, De Soto, Dodge and Chrysler) second and General Motors (Chevrolet, Pontiac. Buick, Oldsmobile. LaSalle and Cadillac) far out in front. For 1939, Henry Ford has two major bids for a return to the day when flivvers led the field: 1) a new car, the Mercury, to tap the middle-price field; 2) installation, at last, of hydraulic brakes in all models. Only other newcomer in the field...
...Chevrolet, Master 85 and Master DeLuxe, is priced lower at from $710 to $766. Available: vacuum remote gearshift control ($10). The vacuum gearshift system has a manual stand-by control, for use in getting the car going if the battery fails...
...what he owes. If cotton is selling at io/ a Ib. or better, he may receive one or two hundred dollars. But he has an immense yearning for a store suit, a cotton dress for his wife, a few pretties for his children, perhaps a second-hand Chevrolet or a splendid, ancient Studebaker. So, either way he goes on living by The Book...
Radio. National Broadcasting Co. dropped 70 employes in November, a few weeks before General Motors' discontinued its Sunday Symphony, Chevrolet's Romantic Rhythms (CBS) and Pontiac's Varsity Show. But NBC's 1937 take for radio time turned out to be $125,000,000, an 18% increase over the previous year. Thirty-six new stations were licensed during the year. As further evidence of good health, last week the three big networks contracted for 1,000 additional musicians...
...news because i) 6.000 more men will double Hudson's present payroll. 2) the purpose of the increase is to bring out a new low-priced car. It will be called the Hudson 112, will sell for $25 to $30 more than the average standard model price of Chevrolet, Ford and Plymouth. Price for a three-passenger Hudson 112 coupe...