Word: chevrolets
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...automobile in volume of sales last year was Chevrolet. This year Ford, less hamstrung by Labor than was General Motors, regained the lead. This week, with the annual Automobile Show in Manhattan marking the January first of the 1938 automobile year, rival makers were girt for renewed combat on a scale far greater than ever before. Last week it was announced that for the first time since 1929 automobiles and parts rate as No. 1 U. S. export. In Detroit, employment approached the 1929 peak. In Manhattan, the Automobile Manufacturers Association announced that production of 1937 models had totaled...
...functionaries who transmit the finished car to the buyer consist of distributors and factory branches selling wholesale and dealers selling retail. There are 45,000 U. S. dealers and distributors, 60,000 repair shops. Ford and Chevrolet each have 10,000 dealers; Chrysler, Plymouth, De Soto and Dodge together have 8,000 distributors & dealers; Buick 3,000. Ninety-seven percent of U. S. towns cannot be worked by a dealer with profit, and 3,627 towns produce 85% of total sales. Cities, ranked by size, are the richest territoric:, A dealer usually sells two used cars for every...
...Chevrolet comes in the same two series as 1937-Master and Master Deluxe. Major mechanical change: new-type clutch based on a diaphragm principle used in heavy-duty railroad couplings but never before in automobiles, said to be more rugged, lighter, easier to operate, engaging more uniformly. The body has a redesigned hood, larger luggage compartment...
...Workers, is a preacher by training, and after he won the national hop, step & jump championship at 22 he was invariably called the "Leaping Parson." From the Leeds Baptist Church on the outskirts of Kansas City, where the deacons thought his labor gospel somewhat apocryphal, he leaped to a Chevrolet assembly line, then to leadership of a Kansas City local and finally in one tremendous leap to the front of C.I.O.'s noisiest, most turbulent union. Last week President Martin found himself in a spot from which he could not leap, much as he would have liked to, without...
...arms, began to arrive at the pier at the foot of Grand Avenue. A one-and-one-half-ton truck carted the pictures into the gallery and husky young Negroes hung them up. They needed more than two miles of wire, 5,000 nails. At the press preview a Chevrolet sedan traveling from one end of the line to the other was at the disposal of lazy or legweary newshawrks...