Word: chevrolets
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...Rockne," chanted a blonde in a streamlined yellow dress. By the Chevrolet exhibit stood a tall young man in the red costume and black busby of the Scots Guards. A cinema showed, while a voice told, how Studebakers can tumble down a hill, be righted and driven off; how they can hurtle over bumps without capsizing or breaking springs. A jacked-up Hupmobile lit with a clavilux raced against a pastoral landscape conveying a dreamlike blonde who pretended to shift gears and then stared at the crowd, not replying to youths, flushed by dinner, who requested a ride. A horrible...
...visionary magician, perched on a high stool whose legs have grown longer and longer as the business has expanded, gazing into the future with the crystal ball of pure scientific theory. Forgiven and forgotten is his classic blunder of ten years ago, the air-cooled Chevrolet motor which cost GM 31 cool millions. Nowadays most improvements in cars are originated by independent inventors, developed by partsmakers. Mr. Kettering and his research staff have carried GM into rich fields beyond the automobile business. He was largely responsible for GM's frigidaire. If he gets his way. the next...
...Jolson General Motors' Chevrolet program...
...home town of Dayton (where Colonel Deeds's estate is one of the show places) is always called "The Cash." In its day it was one of the great business training schools, turning out also Richard Grant of General Motors' Chevrolet Division, President Thomas John Watson of International Business Machines, President Alvan Macauley of Packard. But now The Cash and the times have changed. So high-pressure were Founder Patterson's sales methods that today the U. S. market is saturated; 55% of N. C. R.'s business is done abroad where shopkeepers still toss centimes...
...years ago. He is a forceful, hard-headed executive who has made automobile accessories, automatic telephones, phonograph motors and is still president of Bishop & Babcock, makers of soda-fountain parts. White's chief engineer is Vice President Harold D. Church who was with Packard for twelve years, later with Chevrolet. Secretary of the company is Theodore R. Dahl, statistician and speechmaker, able in combating railroad and tax propaganda for National Automobile Chamber of Commerce...