Word: chevrolets
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General Motors had 100,000 orders for Chevrolet alone; for Buick and Oldsmobile, 20,928; for Pontiac, 20,000. Even Cadillac reported deliveries 50% above last January. Other General Motors news of the week...
...Chevrolet and Pontiac have a knee-action all their own-a lever arm acting on an enclosed coil spring. Chevrolet and Pontiac knee assemblies look like a huge shock absorber. In other GM models two yokes with an open coil spring between are used. Chevrolet is heavier, longer and more powerful this year...
...Three depended largely on the sale of more cheap cars, that was not the whole story. Cadillac and Lincoln, like other high priced cars, found their sales still shrinking, but in the middle and lower middle price brackets the big companies made progress. Pontiac and Oldsmobile as well as Chevrolet, Dodge and Chrysler as well as Plymouth, got a share, if a smaller one, of the comeback...
Neck Out. Walter Chrysler swam atop the great boom of the twenties. He bought Dodge at a grand price. He plunged into the fiercely fought small car field, setting up Plymouth as a competitor of Chevrolet and Ford. He acquired an estate at Great Neck, L. I. He built his skyscraper in Manhattan. He became a collector of fine oriental rugs and tapestries. He had his life insured for $1,000,000. The whole glittering world of the boom beckoned to him and he responded. It would have been hard to find a man who, in the language...
...automobile business is digging in to hold that gain and get more. The shakeups which took place in General Motors (TIME, Oct. 23) were evidence of the internal struggles of that company to improve its position. William Knudsen, new executive vice president in charge of operations, who previously was Chevrolet's big push, is now putting his shoulder to the whole company for a still bigger push. Ford also has changed its ways. Ford has lost ground in recent years because it persisted in making cars to the exclusion of ringing Ford bells in the public consciousness. Two months...