Word: brandsness
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Lindner, the conservative tycoon from Cincinnati, Ohio, who heads Chiquita Brands, gives much more money to Republicans than Democrats. That helps explain why, when he needed a big favor from the Clinton Administration two years ago, he may have wanted to hide his footprints. Lindner wanted U.S. Trade Representative Mickey...
Pete and his cohorts have had little else to cheer about since they began minding the store 21 months ago. Surveying the elegant sales floors, which (in contrast to most upscale department stores) group fashions by life-styles rather than brands, the new management decided it was time to freshen...
Furthermore, service is costly; so Nordstrom must find a way to generate more sales from all its stores if it hopes to turn profits around. Besides massaging long-time customers, Nordstrom is trying to attract choosy new ones by paying more attention to refreshing its fashions. Pete Nordstrom argues that...
For a consumer-services giant, HFS has surprisingly little contact with real, live consumers. Its main strategy is to be a franchiser: providing a brand name and other services in return for royalties that its brands generate. With a notable exception, HFS avoids the headaches associated with running service companies...
"What we try to do," Silverman says, "is assemble different brands that have huge internal synergies." Take yet another HFS business: time-share vacation properties. More than two million families are members of Resort Condominiums International, the world's largest time-share exchange network, which Silverman picked up for $825...