Word: brandings
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Dates: during 1980-1989
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Earlier this month 500-h.p. diesel tractors, brand-named Big Bud 525 and Steiger Panther, pushed 60-ft.-wide chisel plows into the gentle prairie around the hamlet of Winnett, Mont., quickly transforming what once was Wayne Bratten's 28,000-acre ranch into a raw wound of overturned earth. Eastern Colorado Wheat Farmer Emmett Linnebur became a part owner of the Crow Rock Ranch near Miles City, Mont., and used a fleet of ten supertractors to tear into 50,000 of its acres for wheat planting. In recent years, tractors have bulldozed some 6.4 million acres of marginal...
...surprise that the same Pope who had visited Argentina and Britain during the Falklands war would want to try his brand of diplomacy in Poland. After five years in the Vatican-and 17 foreign pilgrimages-John Paul's longing for his homeland has, if anything, only deepened. When reporters accompanying him on the Alitalia 727 jet from Rome last week asked him what he felt like now that he was going home, John Paul responded with a single English word: "Myself...
...guest at the TIME European Board of Economists session, is the favorite Eastern banker of Western bankers. As deputy president of the National Bank of Hungary, Fekete has raised hundreds of millions of dollars in loans that have helped keep afloat Hungary's distinctive and partially decentralized brand of Communism. Says one European banker who has negotiated with him: "If Hungary weren't a Communist country, Fekete would be the chairman of a private bank and ride around in a Rolls-Royce." He actually drives a Soviet-built Lada...
...churches "reflect various forms of Theism, Christianity, Humanism, Feminism and other religious traditions." A study paper explained that "the origins of feminist theology may be found in the Fertile Crescent, Egypt, India, China, Greece-wherever female deities were honored." While elevating feminism to the status of a new brand of faith, the committee dropped any reference to another religion with roots in the Fertile Crescent: Judaism...
...programs for mainframe computers, for $5.5 million. The new owners invested in television advertising, which was practically unheard of in the industry, and heavily promoted the Peachtree logo. Says John Imlay, 46, chairman of MSA: "The key thing is that we poured a great deal of money into brand recognition." Peachtree's sales took off, in part, because the software can run on the popular IBM personal computer. Revenues reached $9.4 million in 1982 and are expected to double this year...