Word: brandings
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Dates: during 1980-1989
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...trip to Hudson's was virtually mandatory in Detroit's golden years. The store sported 14 floors and more than 500,000 separate items; it operated four restaurants which served up to 13,000 meals a day. Nothing anywhere else could compare. Perhaps more importantly. Hudson's offered a brand of courtesy and service which bonded shoppers and bred loyalty. Up to its final day of business on January 7, employees operated the store's elevators and delivery men drove dark green tracks along familiar routes. People came not only to stop, but also to make travel arrangements...
...compared the Coop with three other stores in drugstore and office supplies: Rix on Kennedy St. and CVS Pharmacy and Store 24 on Mass. Ave. In general, Rix and CVS appear to undersell their competitors across the board. On name brands in toiletries, they shave a few cents off their price--one pint of Flex Shampoo, for example, costs $2.58 at the Coop and $3.30 at Store 24, while selling for $2.47 and $2.49 at Rix and CVS respectively. Furthermore, in many cases Rix and CVS offer their own varieties. The comparable Rix brand shampoo costs $1.77, the CVS brand...
...equally taken for granted. Yet, all of a sudden, consumers are being urged to jettison their old view of the phone as a utilitarian item and look at it as a fancy new entry on a shopping list. Local Bell System companies, as well as AT&T's brand-new baby, American Bell Inc., are beseeching customers to buy telephones instead of leasing them, and even to plug more of them into their homes. Department, specialty and discount stores are getting into the act too, stacking shiny new phones next to the portable TVs and toaster ovens...
Meanwhile, P & G is trying to put more fizz into sales of Orange Crush, an old brand that has garnered less than 4% of the soft-drink market. As it has done so often with detergents, the company is introducing a new, improved version of Crush with a more "orangy" taste. P & G is testing a series of TV commercials in which an E.T.-like visitor from outer space called Ozmo comes to earth to pick up a sample of the improved Orange Crush...
...company also claims to have come up with a special process to package a fresher-tasting orange juice. It has mounted a classic P & G campaign to promote Citrus Hill brand juice in Iowa and Indiana with cents-off coupons, free samples and a TV advertising blitz. This venture marks another bold confrontation with Coca-Cola, which makes Minute Maid, the bestselling orange juice...