Word: brandings
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Dates: during 1980-1989
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Although it has long had a loyal following among soft-drink guzzlers, 98-year-old Dr Pepper (1982 sales: $516.1 million) has gradually been losing its fizz. The company's namesake Dr Pepper brand fell from 5.4% of the soft-drink market in 1981 to 5.1% last year. Moreover, the Dallas-based firm knew things might continue getting worse because it lacks the financial and marketing clout to compete effectively against the soft-drink industry's giants: Coca-Cola (1982 sales: $6.2 billion) and highly diversified PepsiCo (1982 sales: $7.5 billion). So, taking a hint from...
While some have accepted this solution, others have responded by starting another boycott in Boston and elsewhere, this one targeting Nestle's profitable Taster's Choice brand coffee. The current boycott organizers feel the changes in Nestle's policies are a step in the right direction, but have been much too slow. In addition, they criticize the Commission for setting up time-consuming complaint processes which only a large multi-national has the resources to engage in Ultimately, they see any changes Nestle makes as issuing not from the authority of the Commission, but from the economic and public relations...
...government succeeded in blackmailing people into acting against what they know to be right. I do encourage those others who can afford it. So refuse to sign their registration compliance forms (this path is open to women as well and demonstrate their opposition both to the Reagan brand of "justice" and to the business of killing people. Kenneth Hake-Wehmann...
Vitale now is moving quickly into the U.S. market. The American track and field team will compete in the 1984 and 1988 Olympics in Kappa Sport-brand attire made by his company. Kappa was also a sponsor of this year's New York City Marathon. A Kappa warehouse in North Carolina distributes the firm's products throughout North America...
...have to find them a more encompassing--and cheerful--name. With Juck, we can put the timid shibboleth "Post Modernism" behind us at the same time: when authors like Carol Bly look to the future they invoke a visionary power that threatens to dilate into a new brand of fiction, one in which the characters as well as the audience are party to the author's hopes, secrets, and best-guesses. Though cantankerous, disheveled Svea dies early in Bly's "The Dignity of Life," she rises in memory like a hazy phoenix, growing slowly clearer in the author's conception...