Word: brandings
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Dates: during 1980-1989
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...that wistful reckoning, the last such ingenuous summer came along about 1960. American self-confidence was at its zenith. Ambitious public works were in vogue. The brand-new Interstate Highway System was growing by 40 miles a week. In Arizona's Glen Canyon, just over the border from Utah, the U.S. Bureau of Reclamation had started building the dam its engineers believed would finally tame the wild ups and downs of the Colorado River...
...costs. Maimonides Medical Center in Brooklyn, a 670-bed public facility, is saving more than $1 million per year using an inventory-control system designed with the cooperation of the American Hospital Supply Corp. Maimonides saved $360,000 last year, for instance, by using A.H.S.C.'s house brand of supplies instead of buying in the open market. Says Maimonides Administrator William Horner: "I gave our medical staff a choice. I told our chief of surgery that if we used the non-name products, we could put the money we saved toward providing more surgery." The staff enthusiastically endorsed...
...clearly the cause of the outbreak, but the medical question was "Why?" Through further epidemiological studies, the medical sleuths found that most of the new cases under investigation involved menstruating women who had been using tampons. A majority had used Procter & Gamble's Rely tampons, a new superabsorbent brand, which may have provided an environment that encouraged bacterial growth. After the product was removed from the market, the number of reported toxic shock cases dropped sharply...
...BRAND-X ANTHOLOGY OF POETRY THE BRAND-X ANTHOLOGY OF FICTION Edited by William Zaranka Applewood; $11.95 each
...started playing this game of Save the Planet-when he was roguish Sean Connery and the world was so much younger-Bond had been a kind of role model for people of a certain class and ambition. Savoir-faire meant the aristocracy of style: which wine to decant, which brand of cigarette to smoke, which automatic weapon to carry under the armpit. Now that he was Roger Moore, 20 years later, Bond had degenerated into a male model, and something of a genial anachronism...