Word: brandings
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Dates: during 1980-1989
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...Visi-Corp. (1982 sales: more than $35 million), which markets VisiCalc, a financial forecasting program for businesses that is the most popular ever written: "Before, anyone with a reasonable product could make a go of it. Now you're seeing larger and larger sums directed toward marketing. Brand names are becoming more and more important...
...thriving downtown in Little Tokyo when Beverly Hills was empty land. The area, which was renamed Bronzeville during World War II when its residents were interned, has been retaken by the Japanese, and is again a main gathering spot for 175,000 Japanese-Americans scattered around the county. A brand new, $12.6 million cultural complex provides reminders of home: a lush, still garden of camphor and golden-rain trees, a sleek theater for Japanese-language productions, a brick plaza for a snack of age tofu (deep-fried soybean curd) and a stroll...
...while canvassing for Alaska's two Senators that Motley, though no ideologue, endeared himself to Republicans on Capitol Hill. That association earned him the ambassadorship to Brazil in July 1981, amid a chorus of skeptical murmurs. But Motley's brand of eager and enterprising informality was well suited to his birthplace. He not only silenced his detractors but also charmed an impressive number of high-level Brazilians, all in fluent Portuguese. Sometimes driving out to the country in his pickup for drinks with Brazil's President João Baptista Figueiredo, he was instrumental in arranging state...
...slew of others. College recognition obtained by petitioning the student faculty College Life committee--can give their endeavors instant credibility, allowing them to poster, use College facilities and seek funding from the Undergraduate Council. It puts the Chess Club on a level with the Rugby Club, and allows brand new literary magazines to publish and distribute door to door, just like the Harvard Advocate, which has produced hundreds of issues and some literary grants since its founding...
...university's population of Oriental students. Park says business has boomed, and he now supplies more than half of his food to Americans. As word of the Oriental delights has spread. Park has been able to expand into eateries in the local area. Nine local stores now sell his brand of Oriental food...