Word: ad
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Dates: during 1950-1959
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Sylvester ("Pat") Weaver, late of NBC, came to the network with credentials as program director for a West Coast radio chain, ad manager for the American Tobacco Co., and v.p. of a Madison Avenue ad agency; he was the network's president within four years, its ex-chairman three years later. When NBC's President Robert Kintner (TIME, Nov. 16) began his TV career by assuming high office at ABC, his fingers were still sore from five years as a Washington columnist. Louis George Cowan, until last week president of the CBS-TV network, seemed...
TYPEWRITER IMPORT BAN is sought by U.S. typewriter manufacturers. The Tariff Commission will investigate a petition from Smith-Corona Marchant and Royal McBee asking for a duty of 30% ad valorem per foreign machine, with a minimum fee of $10. Main reason: imports account for a disproportionate 30% of the U.S. market...
...magazines' red-hot race for circulation and advertising, and suggested that its effects have hurt the editorial side. "I refer particularly to the mad race to provide the most of everything quantitative -more regional editions, more local editions, more split runs, more different and sometimes bizarre ad sizes, more circulation at any cost, and so many flips, flops, folds, inserts and coupons that many a magazine today looks like a convention issue of the gadget and gimmick news...
...Gallup poll asked that question across the U.S., published the result this week. Two out of three people, reported Gallup, believe that the ad pitches they hear on TV make phony claims. The poll also showed that the more education a viewer has, the less likely he is to believe what the advertiser tells...
...announced: "This commission is determined to take the responsibility to keep the spigots open. We hope there's a trickle down to the stations that make up the industry." As for Mutual, it had already eliminated one offensive word from all ad copy broadcasts on the network. The word: diarrhea...