Word: ad
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Dates: during 1950-1950
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Regardiess of whether the ad is "an insult to the taste and intelligence of the CRIMSON's readers" we feel that this decision should be made by our readers, not for them. The CRISMON is of course, not Harvard's "semi-official 'voice,'" but an independent newspaper; it does not screen its advertisements for "incongruity" or short-sightedness...
...Brash Russell Birdwell, pressagent, bought a full-page ad in the Hollywood Reporter to clobber Britain's Socialist Prime Minister Clement Attlee in plain view of impressionable movie moguls. "He conies-this socialist of a beggar government . . . with an umbrella borrowed from Chamberlain to warn the President that we must withdraw from Korea-to hell with our brave kids . . . and to invite butchers of our wounded boys to seats at the U.N. . . . America will go it alone!" The British consul-general in Los Angeles wrote a letter in reply to suggest politely that Birdwell keep cool...
Greek comedy is by character frankly coarse ad obscene. Radcliffe Idlers' have emasculated the script of Aristophanes' "Lysistrata," but without complete revision of script or ineptness of cast, the play is bound to be entertaining. This production, even without a finished polish, is successful...
Convinced of the basic advantages of film ("Live TV depends on actors ad-libbing in front of a live camera"), Producer Morgan started Fireside Theater in 1949, from the start had a sponsor (Ivory Soap, Duz, Crisco). Originally, each show consisted of two separate, 15-minute playlets, but this technique had a serious drawback: "People who didn't like the first show sometimes switched before the second one came...
Rose hated to give up columning and said so. One reason was that the column that started as a paid ad in the New York Daily News (TIME, June 24, 1946) had spread into 400 daily and 2,000 weekly newspapers and was netting Rose about $3,500 a week. Another reason was "an old show-off like me doesn't like to leave the stage with that big an audience in the house." But the tough little showman, who has been sandwiching his writing in between running his nightclub and theater, finally learned what every good columnist knows...