Word: ad
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Dates: during 1950-1959
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...Manhattan papers have shown little inclination to depart from the traditional black-and-white news package, and point, with some justice, to the poor quality and high cost of newspaper color and to reader indifference as reasons for staying in the black. A full-page color ad in the Chicago Tribune costs $6,324.72, v. $4,374.72 for black and white. Color equipment may require an investment of as much...
Internist Friedman and Partner Ray Rosenman had already shown that hard-driving editors, ad men, sales managers and men in similar competitive careers have more cholesterol in their blood, shorter clotting time and more heart-artery disease than men of more relaxed temperaments, in less exacting jobs (TIME, Nov. 3, 1958). This was true even when the tranquil men ate as much animal fat, smoked as much, and got as little exercise as the climbers. Dr. Friedman suspected that taut emotions worked on the arteries through hormones. But which? And was it a 24-hour process, or did it happen...
...Francisco's Cunningham and Walsh, became the firm's writer and thinker; Weiner, who had his own small agency for eleven years, handled the business details and helped kook up the campaigns. For one of their first accounts, Oregon's Blitz-Weinhard brewery, they placed an ad in The New Yorker that read: "Keep Times Square Green! A modest reforestation proposal from Oregon's largest and only brewery as a fitting prelude to Oregon's glorious 1959 centennial celebration. Just picture what reforestation will do for Times Square! Cool and green, teeming with game, salmon...
...practically nothing to do with beer, but thousands of readers blitzed Blitz with pleas for trees, gave the company a word-of-mouth circulation far beyond the cost of the ad. They pushed California's Paul Masson brandy by poking fun at bourbon ("Kentucky is a great place for breeding horses") and vodka ("If you can't see it, taste it, or smell it, why bother?''), helped their client boost champagne and brandy sales 46% in two years...
...Springs Cotton Mills into the nation's third biggest textile maker. He made his mills represent the ultimate in good employee relations (swimming pools for the 13,000 workers, a beach resort, free junkets), his product the most racily advertised in the staid textile world. His most famed ad, captioned by himself and duly noted by the U.S. Post Office: a smiling Indian squaw rocking a tired brave in a bedsheet hammock, with the legend, "A buck well spent on a Springmaid sheet...