Word: ad
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Dates: during 1950-1959
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Fitness Report. In London, the Times ran a classified ad: "Tired, bored, lazy army officer resigning from infantry regiment. Incompetent, drinks too much. Seeks employment, not too much work, London area. Age 28, looks...
With both CBS and ABC against his plan, Adman Larmon conceded that it had little chance of success. NBC bought a full-page ad in eleven U.S. newspapers to say that the network "assumes complete responsibility to the public for what appears on NBC." But the ad also insisted that "TV wins a daily vote of confidence in 45 million American homes," and rejected "grandiose schemes for television's Utopia." Unfortunately, NBC has so far brought forth no notable schemes, Utopian or otherwise, seems to be spending much of its brainpower working over the pity...
...lives are being wasted." Britain's Ministry of Education pooh-poohed the idea, but Taylor persisted with a plan to set up a two-year college in a grimy, abandoned Leeds school building. This fall the unenthusiastic ministry finally agreed, and Taylor was in business. After one newspaper ad, "we were inundated with replies, and the telephone didn't stop ringing for weeks." For its 100 places, the college got 3,000 inquiries, 1,400 applicants...
...Sanka account, pulled his weight alongside such later advertising stars as Ted Bates, William Benton (former Senator from Connecticut) and Chester Bowles. When Batten was sold to the agency that later became Batten, Barton, Durstine & Osborne, Mortimer went over to Postum, got a job as an assistant ad manager for Sanka and Calumet. Not long after, he confided to a friend: "I want to spend the rest of my life here. And some day I'd like to be president...
Soft Cell. In Columbia, S.C., About Face, the newspaper published by the state penitentiary, ran a want ad: "Reporter for fast-growing biweekly in exclusive suburban area on historic Congaree River. No experience needed; will train for the specialized needs of the community; not much to work with, very little compensation, but there is a great deal of security attached...