Word: ad
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Dates: during 1940-1949
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...used to keep track of the four patients, all seamen. The detecting work was done by Dr. John F. Mahoney, who retired last week as medical director of the Venereal Disease Research Laboratory, U.S. Marine Hospital, Staten Island, N.Y., Dr. Richard C. Arnold, his successor, and Serologist Ad Harris. For the first few months after treatment, the seamen had been kept ashore, and on call. But for almost two years of wartime service they were all over the bounding main and in many a disease-ridden liberty port...
Author Clare Barnes Jr., art director for the big Manhattan advertising agency of Benton & Bowles, got his idea while looking through a batch of animal photographs for an ad campaign last summer. In his search he was repeatedly reminded of folks around the office. Once he got the Zoo idea, he looked at thousands of zoological portraits before he tackled Doubleday with a choice lot. Enthusiastic but careful, the publisher tried it out in a real white-collar city, insurance capital Hartford, Conn., where Zoo went like animal crackers during a kindergarten recess. Published on July...
From the day they first began working together in an advertising agency 24 years ago, William Burnett Benton and Chester Bowles blended like benedictine and brandy. Within eleven years Benton & Bowles, still in their 30s, had built an ad agency of their own into an $18 million-a-year business...
...university, also picked up a few other businesses (including Muzak, which pipes canned music into restaurants and cocktail lounges). Shortly after World War II, he became Assistant Secretary of State in charge of selling the U.S. to the world with the Voice of America. Chester Bowles, who left the ad business several years after Benton, went to Washington himself as chief...
...headline cried: "'A & P ADVERTISEMENT FALSE'-STATES U.S. DEPT. OF JUSTICE." But the federation was having a hard time making its rebuttal in Washington newspapers, where it thought it would have the most effect. The Post, Star and Times-Herald, which usually carry A & P ads, refused the federation's ad. Only the Daily News, which carries no regular A & P advertising, would...