Word: ad
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Dates: during 1940-1949
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...businessmen, politicos and labor leaders were trying to scrape up a $100,000 war chest in a furious campaign to keep Boeing alive in Seattle. The Aeronautical Mechanics Union Local 751 (which struck Boeing last year) was in the midst of a $25,000 advertising campaign; one ad sarcastically suggested that the Grand Coulee Dam, the Bremerton Navy Yard and the Hanford Atomic Works be moved to the Midwest too. Cried one Seattle businessman: "He just tossed us a fish. He's trying to give us a sleeping pill...
...life township of 5,000 souls, about 25 miles from New York City. Many of the citizens commute to Manhattan every day, some work in a local plant of the American Brake Shoe Co., others grow apples and all of them have had enough from incredulous strangers. Said the ad...
...living standard of the ad-smiths improved rapidly. Other manufacturers, led by the makers of such simple consumer items as soap and baking powder, began to learn the lessons of trademarks, contact with the customer, expanding demand. In church one Sunday morning in 1879, Harley T. Procter, of Procter & Gamble, listened to a passage from the 45th psalm (". . . all thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces, whereby they made thee glad . . .") and coined the label "Ivory Soap." In 1890, Kodak launched one of the first relentlessly successful slogans: "You press the button...
Even if a girl is accepted by one of New York's 23 agencies (the best known: Powers, Conover, Thornton, Hartford, Ford), it is still a long road to a magazine cover or a four-color ad. Most agencies register far more models than they can possibly place, are little more than clearinghouses which keep the models' bookings, relay telephone messages, give them a place to sit around and wait between jobs, and collect 10% of their fees. It is usually the model who has to sell herself, tramping in & out of photographers' studios, showing her scrapbook...
...assures the women, in their turn, that they can clean a two-story house, take the children to school, make a dress at home, cook a four-course meal, wash the dishes, and then slip into an opera gown, make brilliant conversation and look as ravishing as an ad...