Word: ad
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Dates: during 1940-1949
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British connoisseurs were appalled by the fakery (see cut). In a joint letter to the Times, Leigh Ashton, director of the Victoria' & Albert Museum, and other esthetes spluttered: "Reductio ad absurdum of the mania for the fake antique. These cars are ridiculous." Moaned the Manchester Guardian: "There are times when the British love of tradition seems not merely exaggerated but quite...
...company, which had spent only $7,500 on advertising in 1939, splurged much of its $1,000,000 ad budget pushing the new "bold look." It ran sales up to a new high of $23.7 million (though, with higher costs, the net slipped to $1,000,000), second to Cluett, Peabody's (TIME, Oct. 11). Convinced that he has a winner in his new wrinkleproof collar, Phillips plans to push it with his biggest ($1,500,000) advertising campaign...
...field officers actively engaged in ad ministering our national forests are known as "forest rangers"; such men employed by the national parks and national monuments are "park rangers" ... A forest ranger in Death Valley would be an amazing phenome non. It's a long way between trees in that country . . . May I add that your mistake is indeed a very common...
Well Out of It. In Dunn, N.C., Defeated Candidate George W. Williams placed an ad in the local newspaper congratulating the winners and thanking those who did not vote for him in the municipal elections: he had just learned "how badly the town is in debt...
Filling all his jobs as the Journal's janitor, newsboy, ad salesman, reporter and make-up man keeps Owner-Editor Sancton hopping. He has also learned to make concessions to the sleepier standards of country journalism. When Royal Canadian Mounties nabbed Quebec's biggest cigarette smuggler in Stanstead County, Sancton filed a story to his old paper in Montreal. Correspondent Sancton scooped Editor Sancton by two days. But Journal readers were more interested in news of abiding matters-the farms, the factories, the water supply and the schools. Says happy Editor Sancton: "You visit a small town...