Word: ad
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Dates: during 1940-1949
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Lorenzo ("The Magnificent") de' Medici had cause to be restless in his grave: a go-getting U.S. real-estate agency took a full-page ad in Town & Country offering bourgeois buyers the sumptuous Villa Medici that he built overlooking Florence in 1460. Asking price...
With well-paced acts, some high-level ad-lib talk and a genial approach, This Is Broadway last week was one of the first of the summer TV sustaining shows to nab a fall sponsor-AVCO's Crosley Division (radios & TV sets). Though gratified by the windfall, Fadiman (who had been against the serious approach from the beginning) had urged all along that Broadway be changed from an hour-long show to its present 30 minutes. "One thing about this show," he once mused, "it's delightfully improvable...
Despite the setback, RCA would not admit defeat. This week it announced a $1,000,000 ad campaign to plug its 455. At the same time, RCA will cut the price of its record-player attachment from $24.95 to $12.95. But RCA is a little late. Three months ago Columbia brought out an LP player attachment...
...fine form, Bryant missed only one entrance cue: between scenes he went aft to inspect his catfish line, and found it snagged. After wading in to pull it clear, he returned to the stage muddied and breathless in time to ad-lib to King Claudius : "I just caught the damndest, biggest fish...
...most brilliant of all Pinkham advertising ideas was Dan's proposal to put his mother's face on every ad. The result was inspired to the last detail-"the neat black silk dress, the tortoise-shell comb, the white fichu fastened with a cameo brooch," the perpetual smile, the sagacious and composed elderly features. Here was everybody's grandmother...