Word: rebranding
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Dates: during 2000-2009
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Poizner, founder of a company that produced the technology to put GPS in cell phones, which he sold for a reported $1 billion, is a confrontational spark plug who seems obsessed with Whitman. "Voters should choose her if they want someone to rebrand the state, and me if they want someone to rebuild it," he likes to say. He is offering his own plan to cut taxes and is presenting himself as the true conservative in the race (although he, like Whitman and Campbell, is socially moderate). If Whitman prevails in the June primary, she will probably face former Democratic...
...found by Liberhan to have been aware of the demolition and to have done little to stop it. The almost 1,000-page report comes at a particularly inopportune time for the BJP, whose leadership is increasingly fractured and subject to internal power struggles. As it seeks to rebrand itself for a younger electorate that sees communal politics as a thing of the past, the BJP is struggling for an identity. "Ideologically, the BJP is in deep crisis," says Jyotirmaya Sharma, professor of political science at the University of Hyderabad. "If it thinks this [controversy] might bring it back, that...
...There is a just a massive effort underway to rebrand Bob McDonnell, and his whole legislative career speaks otherwise. The voters have a right to know who these candidates really are." - Former Virginia delegate Barnie K. Day, who supports Deeds, on McDonnell's conservative record.(Washington Post...
...1990s, then-mayor Dennis Archer Sr. tried to rebrand the Halloween period "Angels' Night." His police chief at the time, Isaiah McKinnon, recalls getting at least 30,000 people to turn on the lights of their homes and patrol their neighborhood's streets, to deter prospective arsonists. It worked: incidents of arsons fell sharply. "You felt a sense of relief," McKinnon says...
...half its classified-ad pages.) The Ann Arbor News ceased to exist on July 23. On July 24, AnnArbor.com was launched. The new website has a paper version - also called, oddly, AnnArbor.com - that comes out on Thursdays and Sundays. The News's owner, Advance Publications, is betting it can rebrand the 175-year-old News as a Web publication, turn a profit and still satisfy its readers' craving for local news. A lot of U.S. newspapers, and their readers, have a stake in whether the experiment in Ann Arbor succeeds...