Word: rebranding
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Dates: during 2000-2009
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Then again, making a deal on the terms currently on offer is clearly not the priority for much of Fatah, which believes that such an agreement would kill its organization. Instead, the conference will seek to rebrand Fatah with a more radical stance in order to more effectively compete with Hamas. Unlike Arafat, who framed his negotiation strategy with Israel in revolutionary language (which, of course, heightened Israeli suspicions over his bona fides as a peacemaker), Abbas is unable to couch his positions in the language of struggle, and without Arafat's charisma, he is seen as lacking a clear...
...Netanyahu may be moving to reposition himself, or, at least, to rebrand his position. He's likely to make some concessions in easing the siege of Gaza by allowing more goods in to enable a reconstruction that has thus far been prevented by the Israeli blockade. And he'll also likely take down one or two outposts built without permission by Israeli zealots outside of the boundaries of their existing settlements. Such actions will provoke televised clashes between settlers and police, and make the case that Netanyahu is acting on the settlement issue (without necessarily stopping construction within the boundaries...
Republican National Committee •special session of will approve a resolution dreamed up by a super-silly member of (with the serendipitously silly name James Bopp, Jr.) to "rebrand" the Democratic party as the "Democrat Socialist Party" - yes, there's a constructive action that will surely convince voters of the concern for their well-being...
...small thing to rebrand a national icon - particularly if you're rebranding it as a meat product. A few years ago, Australia's food industry was trying to figure out how to get more people to think of the kangaroo, which is part of the country's official coat of arms, as something that is edible rather than adorable. In 2005, the trade magazine Food Companion International ran a global competition for suggestions on what to call kangaroo meat. The magazine received 2,700 entries from more than 40 nations. Proposed names included rooviande, kangasaurus, jumpmeat and MOM (meat...
...Generation Bureau's television commercial - in which an older gentleman interrogates a young recruit about the capital of New Zealand and the song "Sugar Sugar" - never tells you what the company is selling, and it deliberately tries to associate the KGB initials with mystery and conspiracy. "We wanted to rebrand the KGB," says Stewart. "We're democratizing information, giving knowledge out to the broad public instead of taking it. Contrast that to the historical one, and people...