Word: rebranding
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Dates: during 2000-2009
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...That day may be some way off. As part of the campaign to rebrand Nadal, Nike announced last summer that the player would wear a new line of attire at the U.S. Open. Nadal normally wears knee-length shorts and a sleeveless shirt - a trademark pirate costume loved by fans, which looks ridiculous on anything other than Nadal's muscled body. Nike said the new line would be "more mature" and appeal to an older tennis-playing public. But only days before the tournament began, the clothes were withdrawn because Nadal said he felt uncomfortable...
...Rebrand the Bill The word bailout is a deal killer. "People feel the breaks are being given to financial institutions and not to the consumer," says Slovic. He recommends calling it a Consumer Protection Act. It may be too late for this change to have much impact, but any change in language that acknowledges real people would be an improvement...
...name Harvard is synonymous with excellence,” Winerip said. “Harvard is held maybe to a higher standard and is questioned more often.” Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard.” “The new shorthand reference...is serving to reinforce that we are part of the Harvard University family...
...John McCain can't stop the storm, but his campaign is determined to make the most of it by using it to rebrand a new generation of Republicans as leaders who govern effectively and rise above partisanship. "There's very little doubt that we have to go from a party event to a call to the nation for action, action to help our fellow citizens in this time of tragedy and disaster, action in the form of volunteering, donations, reaching out our hands and our hearts and our wallets to the people who are under such great threat from this...
...matter, Fobis first approached the Nintendo Goliath in hopes of working out a business solution, one that would give the Redmond, Wash., corporation control of the Weemote trademark - which would seem to make sense, since Nintendo has applied to trademark the Wiimote name in Europe - while helping Fobis rebrand its product. Corporate titans like Microsoft have resolved past trademark problems in similar fashion. Nintendo has so far balked at any such deal. In an email statement, Nintendo spokesperson Charlie Scibetta told TIME, "Because Nintendo does not use and does not plan to use the Weemote trademark, we declined Fobis' offer...