Word: rebranding
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Dates: during 2010-2019
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...head in disbelief. "It's a complete and total waste of time and resources," says Rob Frankel, who has consulted for companies like Disney, Burger King and Sony. "Nobody has a clue as to why they did this or what the name means. If you are going to rebrand, it should communicate a strategy. Now you'll just say, 'The old Comcast guys f_____ up my cable.' " (See TIME's Tech Buyer's Guide...
...article did not show Obama's mind-set, which was reflected throughout his speech. He consistently opposes war, and his intention in committing more troops to Afghanistan is to bring a speedy end to the conflict. Obama is right not to dramatize the war, for doing so would merely rebrand it a box-office attraction. The President's speech should be praised for its message of regrettable military necessity rather than drama-filled military glory. Paul Stafford Western Cape, South Africa...
...article did not show Obama's mind-set, which was reflected throughout his speech. He consistently opposes war, and his intention in committing more troops to Afghanistan is to bring a speedy end to the conflict. Obama is right not to dramatize the war, for doing so would merely rebrand it a box-office attraction. The President's speech should be praised for its message of regrettable military necessity rather than drama-filled military glory. Paul Stafford, WESTERN CAPE, SOUTH AFRICA...