Word: rebranding
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Dates: during 2000-2009
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...external scrutiny, so an international gathering of political and business leaders in Cape Town from June 4-6 seemed to promise little more than platitudes. The annual meetings of the World Economic Forum for Africa have often conveyed the impression that Africa's only problem is its image. Rebrand the continent as a success, the message goes, and all will be well. But this year the rising cost of food, Africa's energy deficiency and its projected failure to meet the Millennium Development Goals forced a deeper conclusion: Africa has a serious leadership deficiency. A new wave of ambitious, critical...
...this attempt to rebrand the government school isn’t the first. In 1981, former Dean Graham T. Allison Jr. tried to eliminate the name “Kennedy” from the school’s name, an effort that many perceived to be a way to distance the school from a liberal family during an era of ascendant conservatism...
...Romney campaign, humbled by recent defeats, now hopes to rebrand his insider strategy as an outsider one. As the candidate soldiers on to the 21 states that will vote on February 5, the campaign holds out hope that the old coalition can be reborn anew. "We feel as though the conservatives are beginning to rally around Mitt," said Ann Romney, after her husband delivered an upbeat concession speech Tuesday night, in a downtown St. Petersburg theater...
...last move to rebrand themselves, candidates rolled out new slogans for their campaign tours. The result? Bland rhetoric and funky punctuation for all. [This article contains a table. Please see hardcopy of magazine.] TOUR TITLE TRANSLATION HILLARY CLINTON Big Challenges, Real Solutions?Time to Pick a President Generic message in multiple parts?just give us the nomination already BARACK OBAMA Stand for Change Stop stealing our theme, Hillary FRED THOMPSON The Clear Conservative Choice: Hands Down! Who are you calling lazy? We have exclamation points!!! JOHN EDWARDS America Rising: Fighting for the Middle Class John Edwards will punch...
Joining the ranks of Cingular and the CUE Guide, the John F. Kennedy School of Government will rebrand itself as the Harvard Kennedy School starting next semester, the school’s dean has announced...