Word: readership
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Dates: during 1940-1949
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From our standpoint, this full-length portrait of the American college graduate should tell us many of the things we want to know about an individual group which constitutes a specific and very large part of TIME'S readership. It seemed to us, however, that these were precisely the things that any thoughtful educator would most want to know about his graduates. Therefore, in asking for the names of their graduates we also asked America's college and university presidents to tell us what lines of inquiry would be of the greatest interest and use to them...
Brendan Bracken's Financial News Ltd. owns half the Economist's shares. But Crowther, editor since 1938, answers only to a four-man board of trustees that has met only once in 20 years. In four and a half years, he has increased his small but potent readership from 10,000 to 38,000 (45% of the circulation is outside the United Kingdom). A thousand Americans (out of 4,500 U.S. subscribers) pay $24 a year to get the Economist...
...staff men ride an early morning Radcliffe circuit, depositing the morning's edition at Quadrangle dormitories, off-campus houses, and Fay House, where are situated the offices of the president and the deans. Business board hucksters predict a new look in the advertising columns, as merchants discover the new readership of the paper, borne out by a Christmas issue which was directed as much to women as to men. And the day may not be too far distant when the CRIMSON's board of editors will include a Radcliffe representative...
This interested, critical, piecemeal inspection of TIME extends to all departments of the magazine. Some of it, of course, is concerned with the inevitable errors that occur. All of it, however, shows an intensity of readership that is gratifying and, often, astonishing...
Last week Curtis got off the wagon and for the first time decided to accept liquor ads, but only in 20-month-old Holiday. It has a different kind of readership from its more sedate Curtis sisters-and a different-looking balance sheet. Said President Fuller: "To add this new classification . . . will increase Holiday's serviceability both to its advertisers and readers." It might also help Curtis put money-losing Holiday in the black...