Word: ballyhoo
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Dates: during 1940-1949
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Dramatic Club productions have run smack into sex on other occasions. In the fall of 1946, nation-wide ballyhoo proclaimed that the HDC's production of "Adam the Creator" would be adorned by an Eve dressed only in three scanty fig leaves. Location was unspecified...
...cloth impregnated by a top secret process with "a per- manent odor of hibiscus, hydrangea, and old rubber boots." It concluded: "If you want to achieve that careless look and avoid skater's steam, kill two birds with one stone by getting a camouflaged callipygian* camisole." Such lusty ballyhoo - for Springs Mills' "Springmaid" fabrics - startled readers of the high-necked New York Times. It drew stares from some readers of TIME, FORTUNE, This Week and the Saturday Evening Post, which also ran the illustrated (see cut) ads. It also drew a shocked cry of "bad taste" from Advertising...
...sale trick is the most effective one in Liberty's bag. It eliminates the need for a full-time sales staff, cuts the advertising budget way down to two or three days' concentrated ballyhoo and, above all, brings potential customers to an auction pitch where each buyer lures the other...
Then, two days before the big bout, the secret leaked out: Jacobs, fearful that fans might stay away from Yankee Stadium if they knew the fight would be televised, had gagged the network and the sponsor. Too much ballyhoo in advance might spoil his chances of a hoped-for million-dollar gate. This week, satisfied with the look of his box office, Jacobs gave NBC a nod. Eastern set owners could relax, and bartenders prepared to handle the biggest crowds in history...
...husband, Singing Teacher Homer Samuels, and plans to move to a new country home near San Diego when it is finished. She has taken up painting. What does she think of opera today? "Music is an art," she says. "It's not a yelling business, or a ballyhoo business. It was an art the way we used to do it. Today, I'm afraid it is different . . . It may be that the whole thing is due to the times. The times are hysterical and yell...