Word: ballyhoo
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Dates: during 1940-1949
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Ballet has become such a big business that it has almost forgotten how to be an art. Promoters demand more & more "premieres" to ballyhoo; and most of the quickie new works are shoddy. Promising dancers, instead of toiling faithfully to become ballerinas, have taken easier and better-paying Broadway jobs. Big, expensive ballet companies are losing money competing with each other on the road...
After $1,500,000 worth of ballyhoo, the costliest (some $6,000,000) and longest (134 minutes) horse opera ever made was finally being shown to the public. In Los Angeles, David 0. Selznick's Technicolored Duel in the Sun was running simultaneously in two theaters. Local reviewers found the extravaganza a titillating blend of wild oats and tame, well-worn plot, in which virtue emerged triumphant, but low-bodiced vice seemed to have all the fun. Nevertheless, the furor was up to Selznick's expectations-if not quite the kind of furor he had paid his advertising...
Last week, after gibes by fellow Laborites that he was a "monarchist" who had sold out and "joined in building up the royal wedding ballyhoo," Driberg felt constrained to defend his besmirched leftist reputation by leaning over backward so far he reached almost from Buckingham Palace to Billingsgate. Said Driberg...
...Signal Corps colonel who bossed the making of such outstanding wartime documentaries as San Pietro, has lost none of his civilian cunning at whipping up top-drawer entertainment. He is still one of Hollywood's most talented moviemakers. Actor James Stewart, who worked his way up without ballyhoo from buck private to Air Forces colonel (and bomber-wing commander), has also boosted his rank as an actor. Having put aside his aggressively boyish, aw-shucks screen mannerisms, Stewart's first postwar performance is certain to be eyed respectfully by the people who award annual statuettes for superior acting...
...Crystal. Because he can never find his way in the big cinemansions, "idiotic labyrinth of premieres, first runs," etc., Grierson prefers his neighborhood Crystal. ". . . By the time a film gets to the Crystal, the spit & polish have gone, the confidence trick of presentation and ballyhoo is an old damp squib of months ago, and Lost Horizon, Mr. Deeds, and the Hoot Gibsons, they all come even at last on the billboards. They have to talk across the hard floors and waste spaces of the peanuts to be good, with nothing to warm them except what is inside themselves, and that...