Word: wineing
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...biggest new wine out of France last year was born in the mind of an American: Joe Gallo. That's Gallo, as in E&J Gallo Winery, America's biggest wine producer and a company many people still associate with California jug wines like Carlo Rossi. Three years ago, Joe, co-president of the company and son of legendary co-founder Ernest, returned from a trip to Europe and asked his consumer-research team to explain his French paradox: that most Americans still rated French wines as the best in the world but the French were rapidly losing market share...
...French wine couldn't be considered a smart investment at the time. Sales had been shrinking for years, and by 2003 Americans were asking for freedom fries--hold the steak au poivre. But Joe devoted Gallo's huge resources to the challenge. First, the Modesto, Calif., company found a French partner--wine cooperative Sieur d'Arques, in the southern Languedoc area, the region that produces much of France's lower-priced vin ordinaire. Sieur would harvest the grapes and make the wine; Gallo would handle marketing and distribution. Then, after sending a crew of Gallo researchers and Grey Advertising executives...
After coping with a post-9/11 slowdown and an oversupply of grapes, the global wine market is regaining the tremendous growth it enjoyed in the '90s, and one leading reason is Gallo. The world's second largest wine company, with estimated sales of $3 billion (after publicly held Constellation Brands, whose series of acquisitions brought sales to $4.1 billion), family-run Gallo has the industry's top research and marketing staff and has become legendary for seizing on consumer trends--whether they were jug wines in the '70s, Bartles & Jaymes wine coolers in the '80s or development...
...Gallo's success with the French Red Bicyclette has terrified some wine aficionados, who are worried that the globalizing wine market will become defined by dumbed-down wines, homogenized for simple American taste buds. To purists, a wine's flavors should be determined by terroir--the taste of the land where the grapes grow, the minerals in the soil, the amount of sun, wind and rain to which the grapes are exposed. "Authenticity is important," says Italian enologist Stefano Chioccioli. "We already have China invading us with products with no history. Wine is the fruit...
Most people who buy Black Swan or Red Bicyclette probably don't realize they are drinking a Gallo wine. The Gallo brand appears nowhere on the labels. But Gallo's partnerships with international wineries--in Italy, Australia, New Zealand and France--account for an estimated 10 million cases of the company's sales. (That's still a puddle compared with the ocean of California wine Gallo produces every year--65 million cases in 2004, or half of all grapes grown in California.) Gallo formed its first partnership 10 years ago when executives saw how Americans who had been guzzling Chardonnay...