Word: truc
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Dates: during 1957-1957
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Propaganda. The Byoir agency's specialty was to plant anti-truck articles, which carried the bylines of top free-lance writers. Evidence was presented that Byoir helped write or research truc's stories in Harper's and the Saturday Evening Post. The agency admitted paying $500 to the author of "The Giants That Wreck Our Highways," which ran in Everybody's Digest; a film based on another Byoir-inspired article appearing in 1952 went out to small-town theaters under the production banner of the "Farm Roads Foundation." The film credits mention neither Byoir Associates...