Word: truc
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Dates: during 1970-1979
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These were stores which sold things like love beads and candles and dayglo posters, and of them all, only The Truc stands erect. Legend and lore tells us these small businesses were merchandisers of "the movement," run by classy entrepeneurs who saw a gold mine in the nation's dissident youth...
Located on Brattle St. underneath the Truc complex, the Club Casablanca (or the Casa-B, as the regulars call it), is the place to go to meet the kind of people your parents sent you here to meet. Not surprisingly, the drinks are fairly expensive, but they're good and there's often good jazz. Watch out for the alligators...
...bone and so on, is open seven days a week. Three-set shows begin at 9 pm. No cover, no minimum. Beer, wine and light food available. New acts every week, call 491-1551 for info. Little also plays every Tuesday and Thursday at the Casablanca Downstairs in the Truc complex at 40 Brattle St. 876-0999 for details...
Harvey said he was selling the theaters so as to concentrate on Truc International, his Connecticut-based soap and toiletries business...
...Casablanca, or the Casa-B for the cognoscenti, is a two-story affair in the back of the Truc building on Brattle St. The downstairs has a fine stretch of mahogany for those who would bend elbows, lots of tables for those who would have conversations, and even wicker love-seats for those who would woo. It's dark here, smoke gets in your eyes, and multitudes of humanity flock here to get glued to the rock...