Word: byoir
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Hill & Knowlton often trumpets the triumphs of other companies, but last week the Manhattan firm had something of its own to crow about. Currently the second largest U.S. public relations firm, Hill & Knowlton announced that it would merge with No. 3 Carl Byoir to become No. 1 in p.r. (projected 1986 revenues: $125 million). The proposed $12 million acquisition, coming only two weeks after Hill & Knowlton bought the flourishing Gray and Co. in Washington, will oust Burson Marsteller from the industry's top spot...
...semiretired, a connoisseur both of power and pleasure who established himself in an antique-crammed house on Manhattan's Gramercy Park, where he could play his favorite game: making his clients feel they were doing well just to be seen with him. The third was Carl Byoir, who died ten years ago at 68, an operative not above such methods as setting up phony front organizations, which sounded like disinterested citizens' groups, to push a client's cause. The firm he founded thrives today, including among its many clients a Philadelphia-based order of nuns, the Sisters...
Propaganda. The Byoir agency's specialty was to plant anti-truck articles, which carried the bylines of top free-lance writers. Evidence was presented that Byoir helped write or research truc's stories in Harper's and the Saturday Evening Post. The agency admitted paying $500 to the author of "The Giants That Wreck Our Highways," which ran in Everybody's Digest; a film based on another Byoir-inspired article appearing in 1952 went out to small-town theaters under the production banner of the "Farm Roads Foundation." The film credits mention neither Byoir Associates...
...Byoir admittedly paid the costs of news releases, sent out under the letterheads of the "Pennsylvania State Association of Township Supervisors" and the Pennsylvania State Grange, attacking the bill to raise the weight limit. Byoir edited anti-truck speeches for the P.S.A.T.S.'s secretary, claimed credit for working with the Grange "to set up a special program to contact senators in doubtful counties...
Counterattack. The truckers themselves were not immune to back-alley tactics. Judge Clary noted that their public relations firm. Manhattan's Allied Public Relations Associates. Inc.. "attempted in a limited degree to use the Byoir technique of phony organizations to attack the railroads." But he added that "wiser heads" in the Pennsylvania Motor Truck Association called a halt to the program...