Word: truc
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Dates: during 1960-1969
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...example, the article this year that, until the occupation, stirred the most controversy among readers was a short sermon by John Kenneth Galbraith on the need for restructuring at Harvard. ("The experience of Columbia is there for all to read.") More scandalous was a December 2 cover reproducing the Truc poster of a bare-assed lady milking a unicorn. (One reader suggested an apt place for the Harvard-Yale game scores.) Other articles have been about the international student movement and Dr. Timothy Leary. One issue included an almost complete reprint of the Wilson Report...
Finally, a man from Truc's Poster Gallery (a store) came in the other day smoking a cigar and offered to buy up some of their stuff. The workshop people told him they only make posters to put on trees so people can read them. So that's the only place they...
PROBABLY the best selection of posters psychedelic is at the slick but very good Truc-in-the-Alley Poster Gallery, behind the Brattle Theater. Others are scattered all over groovy Cambridge, with some interesting ones at the Harvard Square Art Center near Inman Square on Mass. Ave., a few blocks from the Union...
...Truc has by far the most exciting collection of posters around, ranging from fifty cents to fifty dollars. It has everything from homey "You don't have to be Jewish to Love Levy's" posters, and original Klee posters for his own exhibitions, to Paris street posters and Polish circus posters...
...shopping for bric-a-brac they developed techniques by which they now buy clothes for Truc, their most successful enterprise. They buy in small batches, from a dozen little stores in New York and California, and strictly according to their own tastes...