Word: trademarking
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...makes 100,000,000 blades a year. Only Gillette Safety Razor Co. exceeds it in output. When American paid the makers of "Gem" $4,000,000 for their business, $3,600,000 was for "goodwill." American also bought "Ever-Ready" goodwill for $4,560,000, and the "Star" trademark for $250,000. The goodwill meant money spent advertising those razors and blades. In six years after buying these brands American Safety Razor spent $4,000,000 more on advertising. Therefore its officials were vexed with International Safety Razor for selling similar products.* They sued and expected to win. But International...
...water power case with vigorous conviction. He was Moses Hooper-for 70 years an able lawyer of Oshkosh, Wis. He had ridden in his automobile to Washington and intends to ride back to Oshkosh soon. Beech-Nut v. Beechnut. P. Lorillard Co. (Beechnut chewing tobacco) is not infringing the trademark of the Beech-Nut Packing Co. (BeechNut chewing ' gum, candies, ham, peanut butter, etc.) - decided the U. S. Supreme Court last week. Said Mr. Associate Justice Oliver Wendell Holmes: "The Lorillard Co. is at least as well known to those who do not despise tobacco as the Beech...
...Lorillard Co. hired, for this trademark case, John W. Davis. Beech-Nut Packing secured Charles E. Hughes (1910-16 U. S. Supreme Court Justice). Less fortunate lawyers predicted the usual fat fees, said Lawler Davis had commanded in one case $5,000 a day, that Lawyer Hughes had received $100,000 for a single case. Both lawyers once ran for President and were defeated: Mr. Hughes in 1916, as the Republican candidate, Mr. Davis in 1924 on the Democratic ticket. Both illustrate the earnings-power of men in public life...
...March, Wings, Rough Riders and The Greatest Show on Earth, all Famous Players-Lasky productions, will tour the country as though they were plays on the legitimate stage, expecting to succeed as did The Covered Wagon, which as a "road show" earned $1,000,000 net. Because the Paramount trademark is so widely known, the corporation name may be modified to: Paramount Famous Lasky Corp...
Kodak-Pathé. Cabled Charles Pathé, president, Pathé-Cinema (red rooster trademark), to George Eastman (kodaks) at Rochester, N. Y.: "It is with great pride and great joy that I have just signed the agreement which associates my name with yours." He referred to last week's purchase of Pathé-Cinema control by Kodak Ltd., Mr. Eastman's English firm. The new company Kodak-Pathé, will be sole distributor of Kodak and Pathé in Western Europe. There are separate Eastman kodak companies in England, Canada, Hungary and Australia...