Word: trademarking
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...Worn first as an affectation, the Arliss eyeglass, which has ribbed a groove into his right cheek, has long since been more than an optical necessity, more than a symbol of a political and social heritage, like the monocle of Sir Austen Chamberlain (TIME, Feb. 15). It is a trademark, a talisman, the badge of an intelligence which views humanity with graceful hauteur and interprets it with charm. A vegetarian, because it hurts his conscience to eat anything he might have patted, Cinemactor Arliss wears high shoes, likes slang, has never driven an automobile, hopes some day to be knighted...
...title page of Pictorial Review, on each sheet of its letterhead, is a rococo device: a scroll with the numeral "13" and a pencil, surrounded by a wreath. That trademark was adopted by a German named William Paul Ahnelt shortly after he founded Pictorial Review 32 years ago. It symbolized the $13 capital with which he started his dress pattern business upon coming to the U. S. Last week Founder Ahnelt. 67, sold his magazine, long rumored "for sale," but for how much more than $13, he did not reveal...
...chief engineer and whose factory is in Asylum Street, Hartford, will-besides continuing to make silencers for guns, motor exhausts, safety valves, air releases, in fact every kind of pipe which emits a gas-offer a consulting service in noise abatement. Chief abater will be "Dr. Shush," the Maxim trademark character, who looks like a caricature of Hiram Percy Maxim's uncle, the late explosive-making Hudson Maxim (1853-1927). But "Dr. Shush" is really Hiram Percy Maxim, noise's bogeyman. Remarkable have been the Maine family of Maxims. Hudson Maxim, who started business as a printer...
...rights to a picture called Whom the Gods Would Destroy for $4,250, sold shares in it for $42.50 to 99 Wall Street men. He used their backing when he was head of World Film Corp. which had an elephant for a trademark. When the stockholders in World Film, conservative bankers who never understood the Selznick to make pictures starring Clara Kimball Young...
...been filled with profits and acquisitions. Its most notable competitor is Loose-Wiles Biscuit whose Sunshine brands rival Uneeda, whose Sunshine Fig Bars are similar, for example, to Uneeda Fig Newtons. A third big company is United Biscuit Co. of America which as yet has no great national trademark although more & more it is using the phrase: Supreme Bakers...