Word: trademarking
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...services of three brilliant young actresses-Ann Harding, Constance Bennett, Helen Twelvetrees. Last week for $5,000,000 Radio-Keith-Orpheum, lusty and successful young cinema company sponsored by great Radio Corp. of America, bought "certain assets" of the Pathe company. These assets included the crowing cock trademark, the three actresses, the library. They did not include the 49% interest which Pathe holds in the profitable Du Pont-Pathe Film Manufacturing Corp. The merger will do away with an awkward contract under which Radio-Keith-Orpheum houses had to play a certain number of Pathe | pictures yearly. Each company will...
Greatest of European tiremakers is Andre Michelin et Cie., which in 1929 for the first time in its history showed a deficit of 8,000,000 francs. But it would take more than that to shrink the grin on the rubber face of "Bibendum," famed Michelin trademark mannikin (see cut). Last week Bibendum's grin spread to the faces of 700 former employes of the Michelin plant in Milltown, N. J. Depressed business forced the closing of the plant three months ago. To the employes was due $700,000 from an accumulative yearly bonus which the company paid them under...
...Legend of Bibendum's conception: Some one saw a pile of tires heaped up in the Michelin factory at Clermont-Ferrand, France, and fancied a grotesque human resemblance. A cartoonist named O'Gallot was commissioned to make the pile of tires into a trademark. Soon along the highways of the world appeared the inflated figure of Bibendum, so called because he originally appeared holding a goblet of wine, and with the slogan Nunc est Bibendum ("The time has come to drink"). The blurbal application of the slogan was that Michelin tires "drank up" the shocks and bumps of travel...
...tremendous story. But the promise of the early development is never realized. The fate of the characters is indecisive; the rebellion that has stirred them dies out in action of steadily diminishing vitality, adulterated with the propaganda-ingredient which is as inevitable in current Soviet films as the trademark of any commercial product, and of about the same artistic importance. Still, in spite of its faults, in spite of a photography sometimes just right and sometimes so overvividly alive that the images cluster into meaningless visual hurricanes or swirl away on independent sprees, Cain and Artem is not far behind...
...expected that the Berliner-Joyce Co. will be developed similarly to the compact, conservative, painstaking Douglas Aircraft Co. of Santa Monica. Calif., whose trademark on aircraft is coming to be regarded as the equivalent of "Sterling" on silver...