Word: trademarking
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...California against a group of Japanese importers trading under the names of Tokyo Lamp Co., International Lamp Co. and Pacific Importing Co., charging that the Japanese had 1) sold bulbs which infringed upon G. E. patents, and 2) caused G. E. serious damage by marketing these bulbs under the trademark T. E. at ruinously low prices. Last week the court handed down a decision which may make history. First it authorized General Electric to collect from the defendants "such damages as may have been caused by the past sale of the Japanese lamps in this country in violation...
...Arthur Jarrett. In group photographs of girl swimmers, Eleanor Holm Jarrett can be identified as the one with the best-looking bathing suit, the darkest fingernails, the broadest smile which, through all the vagaries of her career, has remained attractively inscribed upon her face as if it were a trademark. After playing about the pool and being photographed for three evenings, Eleanor Holm Jarrett last week finally jumped in to defend her 100-yd. backstroke championship. When she climbed out, she had made her title safe for another year and, as is her custom, had broken her own world...
Although it is a registered trademark, ping-pong is the historic name for the game. TIME declines to be drawn into a purely commercial quarrel over the propriety of the name...
...efforts of Margaret Clive (Loretta Young) to keep her husband (Ronald Colman) in England when he felt that his destiny lay in India. Its virtue is that no account of such a career could be more than occasionally dull. Ronald Colman (minus the mustache which has long been his trademark) and Loretta Young manage to give lively performances without losing 18th Century decorum. During the battle of Plassey, with armored elephants charging like tanks, during dive's bitter reply to his detractors on the floor of the House of Commons, Clive of India ceases to be merely interesting...
...years ago Dr. Brown partly exposed the remains of two sauropods, was halted by lack of funds. This year Oilman Harry Ford Sinclair, who uses a dinosaur trademark to dramatize the age of his petroleum beds, offered to finance another expedition. Last month Dr. Brown bared no less than eight skeletons of the ancient monsters. Last fortnight he uncovered four more. The twelve skeletons are apparently of a hitherto unknown species. In an exultant but anxious message to the Museum last week Dr. Brown reported the welter of bones so tangled that none could be moved until charts and photographs...